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Cramer Webcasting Series
Cramer, a leading provider of Digital Marketing and Event Solutions, presents a series of informative and educational webcasts on a variety of topics. Each webcast will provide an in-depth look into innovative uses of technology, video and other types of emerging media.
Please check back frequently to get the latest information on these exciting events!
7 Minutes On-Demand Series7Minutes Series: Best Practices in WebcastingWednesday, March 25, 2009 8:00 AM ETIn kicking off Cramer's Seven Minutes, the ideal topic was focusing on introductory best practices for video on demand applications. The ideas discussed are relevant to seasoned audio visual professionals as well as beginners, and those curious to implement such resources as a viable marketing alternative. Cramer's intent with this offering is to make the entire process as easy to understand and accessible as possible to a wide range of potential benefactors. The fact that such new technology is so cost effective is only heightening the interest levels in this rapidly emerging medium.
Archived WebcastsBest Practices in B2B Marketing: Tips for creating & managing effective video communicationsOriginally Broadcast: Thursday, July 23, 2009Learn what it takes to setup a video shoot and manage your online video content.
After our previous webcast, "Best Practices in Email Marketing: Boost Email Response Rates with Video," we learned about creating a video marketing strategy that serves a business purpose and delivers value to your email recipients. Due to the overwhelming success of this event, we were unable to get to all the great audience questions. In our follow-up webinar, 2 of our original panelists return to answer specific questions about what it takes to plan your video shoot, setup your equipment and how to effective manage and deploy the video you create.
Best Practices in Email Marketing: Boost Email Response Rates with VideoOriginally Broadcast: Thursday, May 28, 2009Studies done by the Email Standards Project indicate that emails with video are clicked on more than 5 times as often as a text link Web-savvy business-to-business marketers have long embraced email marketing as a proven way to drive awareness and lead generation by utilizing marketing offers such as digital download and webinars. But now more than ever, B2B marketers must find ways to create an emotional connection with buyers and put the personal touch back into the marketing and sales process. Join us on this webinar to learn how to harness the power of online to supercharge your email marketing efforts.
In this webinar, you will learn:
- Best Practices in strategy development that serves a business purpose and matches the brand and business behind it.
- Best Practices in creating video content that delivers value to your email recipients.
- Best Practices in sending bulk email and ensuring email delivery
- Best Practices in increasing email opens and click through rates, using video.
- Best Practices in managing video, getting it to display properly,
- Best Practices in Email Marketing Analytics and Video Engagement Analytics.
Innovation SpotlightOriginally Broadcast: Thursday, November 13, 2008For the past few years, Cramer has held an annual client event that is focused on innovative technologies that help marketers communicate with their audiences. This year we have decided to turn this event into a webcast for all to enjoy. Innovation Spotlight is going to be an event you won't want to miss! This is a unique opportunity for marketers to be inspired, gather ideas and experience new and cutting edge technologies and innovations that can be used in their marketing and communications.
This is an event like no other - it's your opportunity to see and learn about new technologies and hear experts speak on how to apply these new technologies. Gather new ideas to integrate into your 2009 marketing plan to generate buzz, build brands, generate leads and retain customers.
Tune in on November 13, 2008 to experience this exciting event.
Download the Outlook Calendar entry: Click Here to download ICS File
Crunching the Numbers: Maximizing Marketing Value During a DownturnOriginally Broadcast: Tuesday, September 30, 2008At the beginning of 2008, it became apparent that a recession was coming our way. In the face of financially troubling times, companies tend to scale back on major marketing efforts to try to save some money. The net result is that these companies usually end up in worse financial shape.
During times of economic stress is the worst time to scale back on your marketing efforts. In fact, a downturn gives companies a golden opportunity to develop deeper relationships with their customers and partners through relationship marketing.
Tune in on September 30, 2008 to hear this exciting panel discussion featuring industry experts.
You will learn:
- How to build communities and reach people through activities like webcasts and social media.
- How B2B marketers can do more with less and be more efficient at turning marketing investments into revenue.
- How to plan, implement and measure word of mouth campaigns.
- How face-to-face events are more important than ever.
Taming the Monster Issues with Social Media Marketing: Control, Security, Integration, and MeasurementOriginally Broadcast: Thursday, August 21, 2008Social Media Marketing opened up a wild new frontier for online marketing that, more than ever before, establishes, nourishes and exposes the connection between buyers and sellers., Early adopters have found that social media marketing raises many questions that begin with "How do I...?" and "What if...?" Host/Moderator:
Aaron Strout, VP of Social Media at Mzinga
Panelists:
- Scott Kiekbusch, Director of Digital Marketing Solutions at Cramer
- Rachel Happe, Sr. Director of Social Media Products at Mzinga
- Laura Fitton, Founder & CEO at Pistachio Consulting
Questions like:
How do I control the conversation? What if someone says something that makes my company or my product look bad? Also, I don't want my content out there where people can watch it wherever people are - I want to control the experience and keep them on my site.
How do I keep my content and my proprietary and confidential information secure from theft, manipulation and improper use?
How do I measure the wild activity of my social media marketing programs? What if my boss wants to see the ROI of it all?
How do I integrate aspects of social media and social networking into my other marketing activities such as events, website, webcasts, and even my print campaigns?
I bet you're thinking that the answers to these questions and more, can be found in this webcast. Good thinking. Be sure to share more of that brilliant mind with the rest of us on August 21st.
Best Practices in Online Video: A Platform ApproachOriginally Broadcast: Thursday, June 19, 2008These days, high-quality video is easily accessible not only on desktops and laptops, but also on just about every portable device, such as mobile phones and iPods. For these reasons, video has become the communications medium of choice for both corporate and consumer audiences. But still, many companies have questions about how to create online videos and incorporate them effectively into their marketing mix.
Join Cramer for a live, interactive webcast that explores what every marketer needs to know about online video with a panel of industry experts.
Tune in on June 19th to hear Rich Sturchio, Cramer's executive vice president, creative services, present a panel discussion featuring industry experts from Brightcove, Permission TV and Interactive Video Technologies.
Adam Berrey, Senior Vice President, Marketing & Strategy at Brightcove
Matt Kaplan, Vice President of Creative and Client Services at PermissionTV
Greg Pulier, Chief Technology Officer at Interactive Video Technologies
You will learn:
- How utilizing online video platforms can enhance your marketing campaign
- How social media supports online video, from viral sharing to user comments and ratings
- When to use professionally-produced content or guerilla-style production
- When to go live or on-demand
- If video is effective in advertising
- About the future of video consumption and what it could mean for your business
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